FreightTech titans invest in Sheer Logistics’ modern approach to managed transportation

“St. Louis-based SheerTrans Solutions, commonly known as Sheer Logistics, announced Friday it has teamed up with industry technology titans Eddie Leshin and Brian Winshall to propel the company’s middleware solutions for its shipper, carrier and broker clients.

“Winshall and Leshin were part of the American Backhaulers team, pioneers in the space leveraging a traditional brokerage model backed by new information systems and processes that are now commonly found in 3PLs today. Both went on to work for C.H. Robinson, which acquired American Backhaulers in 1999.

“Leshin continued his career at Coyote Logistics and in other industry roles while Winshall moved on to executive roles at AFN, GlobalTranz and other transportation advisory positions.

“Now both serve as operating partners with Woodlawn Partners, and with another partner, Greg Bregstone, they led the debt and equity co-investment in Sheer Logistics with participation from asset management firm Monroe Capital LLC.”